AMAZON created a business unit to fund, accelerate, incubate and scale Black-owned businesses located on the Amazon platform. The policy is a mix of services and resources designed to help the business and grow Amazon’s participation in America’s Black economy.
Their Black Business Accelerator (BBA) could help the economic equity Black entrepreneurs are aiming for. It is a resource for entrepreneurs and business leaders.
Amazon tested the concept in the market before making a splashy launch to the world.